Questions about Soft-Story Retrofits, answered in the words of the people who did the work. The engagement itself is on its own page.
What earned small landlords' confidence to sign for structural work and a property-linked financing obligation?
Trust came from what they could check. We were number one on Google, we had a long pipeline of work, we had been in business a long time, and we held a general contractor's license. The biggest one was that the financing company had approved us. They were a large financing outfit, and their approval told a small landlord somebody bigger had already vetted us.