Work on record · Common Ground Wiki

Every engagement Common Ground and its principals have on record, one page each: what the project was, what was done, how long it ran and what came of it. Type to filter, or pick a category.

A five-star barbershopWebsite, a phone line of its own and booking into Square for a five-star barbershop, then planning for the owner's barber school franchise.Brand · 2026 to present FluidmapperHow Fluidmapper measures three-dimensional flow inside opaque industrial vessels with radioactive particle tracking and AI reconstruction: the science, its history, the alternatives, four buyer groups and the limits.Brand · 2026 to present Ground Truth PeptidesA free, independent, evidence-graded reference for 42 research peptides built because honest information did not exist; sells nothing, takes no vendor money, and does not change a grade when the news changes.Health and wellness · 2026 to present Health VaultA private health command center built because every consumer app optimizes for the platform that runs it; labs, imaging, genetics, training and protocols in one system the owner controls, hardened through five security rounds over 391 commits.Health and wellness · 2026 to present Jackie Allison, Newborn Care SpecialistA site and a cited, unambiguous search identity for an independent Newborn Care Specialist, live on her own domain three days after the ask.Brand · 2026 to present KanopiLÏEF's estimating engine, in place with eight builders and developers and over $600 million bid in 2026, publishing only the accuracy it earns blind.Estimating · 2026 to present Lip Loi CreativeCommon Ground's fractional CRO seat at Lip Loi Creative, a brand studio and Common Ground venture: fix it before you fund it, then bring the work in.Brand · 2022 to 2026 PE-backed medical groupFractional COO running a 90-day operations and efficiency audit for a PE-backed multi-office medical group: map first, govern second, build third.Operating · 2026 to present Silver Mountain RanchesSponsor diligence and capital structuring on a 344-acre northern Arizona homesite community: three capital claims checked at the source and the package rebuilt.Capital · 2025 to 2026 Trade Services Buy-Side DiligenceA live deal. Buy-side diligence for HighTide Capital Group: three tests, cheapest first. On the first target a $472,000 tax lookback surfaced before the earnings rebuild.Capital · 2025 to 2026 301 West Osborn rollout planKhounlavong reviewed his partner's marketing rollout plan for 301 West Osborn and produced version 2.0, which added the brand architecture, replaced the buyer profile and set a two-voice content plan.Brand · 2026 Alice MushroomsSeed go-to-market advice to a functional mushroom brand that reached 3,000-plus retail doors and the top item in its category at Sprouts and Target.Brand · 2022 to 2026 Brand standardsKhounlavong wrote and owns one brand standard per brand, for six brands, so that partners and their AI agents draw every visual decision from the same source.Brand · 2026 CRM MigrationMoved Common Ground's relationship book off a marketing-funnel CRM onto a records-and-relationships CRM in one day, weeks after the first move.Brand · 2026 Canyon CorporateA $2,041,596 partition package for Building 1 of a Phoenix office-to-residential conversion on Xtrata's SABS system; Building 2 priced the day its plans arrived.Estimating · 2026 Content systemKhounlavong set the cadence, the channel rules and the templates for posting across the Common Ground brands. The system was built and largely did not publish.Operating · 2026 Drive for the DreamKhounlavong built the identity, the player color system and the investor-facing content plan for a golf docuseries that is not yet placed with a platform. The show was conceived by Jesse Fowler and Hunter Schwartz, and Khounlavong was in it from the beginning.Brand · 2023 to 2026 FluidmapperKhounlavong built the Fluidmapper brand system, designed and built fluidmapper.com, and produced its conference and sales materials. His partner Jesse Fowler leads the client relationship.Brand · 2026 Fluidmapper datasets gateKhounlavong built a gated download page on fluidmapper.com that trades a sample data package for a name, an email and a stated purpose, and tells the sales inbox who took what.Brand · 2026 Ghana CommunityMaster plan and schematic design proposal for a new community in Ghana's Volta Region, with the building system and local crew training in scope.Development · 2026 Hyatt Studios GeorgetownFeasibility study for a 122-key Hyatt Studios in Georgetown, Texas: an honest no in February, then a $9,572,784 estimate the developer is raising against.Development · 2026 Jason ScottGo-to-market and raise advisory for a luxury menswear brand: the plan rebuilt from the door up showed a $7 million raise would run dry in year three.Capital · 2025 to 2026 Jason ScottKhounlavong built the merchandising buy plan for Jason Scott, a luxury menswear brand before launch. His partner Jesse Fowler ran the client relationship, built the data rooms, set the brand up with a vendor for the purchase order, and held the capital work with Prince Capital; go-to-market was shared. The engagement paused in July 2026.Operating · 2026 Lïef Development company brandKhounlavong set the company identity for Lïef Development, planned its LinkedIn content program, and did the search and AI readiness work on the two company sites.Brand · 2025 to 2026 Lïef Midtown plan setKhounlavong took the compiled plan set for Lïef Midtown, set its type and callouts to the project brand, and moved it behind a gate on the project domain for consultants and capital partners.Development · 2025 to 2026 Lïef Midtown residence pagesKhounlavong rebuilt the 22 residence pages from one data file and one template, then had each page written out in full so that search and AI engines can read it.Brand · 2026 Lïef Midtown selectionsKhounlavong turned a single finish board into a selections program of three tiers by three design levels, and published it as a 109-page look-book on the buyer site.Brand · 2026 Lïef Osborn investor deckKhounlavong built the brand system the investor deck uses, wrote its buyer narrative and did a first pass on the deck, then worked on it with his partner Jesse Fowler.Capital · 2025 to 2026 Lïef two-brand systemKhounlavong split Lïef into a company brand for the industry and a project brand for home buyers, and wrote the standard that governs both.Brand · 2024 to 2026 Medical device US entryDiligence, a data room and a go-to-market plan for an Irish medical-device company's US entry; five findings surfaced before any investor saw a page.Capital · 2026 Modular fabrication centerAn initial business-model analysis for an Arizona modular housing plant: a stage-gated pipeline, a paid feasibility gate and schedule-first pricing.Operating · 2026 Nevada multifamily value engineeringA budgetary comparison on a 204-unit Nevada multifamily: $154.70 a square foot on a structural panel system against a $167.50 stick-framed midpoint, on identical scope.Estimating · 2026 Principal sitesKhounlavong built or rebuilt the personal sites of all five Common Ground principals, on one shared structure, and put two of them live on Common Ground subdomains.Brand · 2026 Search and AI readinessSearch and AI readiness is the Common Ground standard for making its sites readable to search engines and AI answer engines. Khounlavong wrote the audit method, put the first layer on the sites he controls from April 2026, and graded and fixed the sites by hand. Jesse Fowler was in it early and requested the July 2026 audit.Operating · 2026 The Fundable Founder's Playbook and Fundability ScoreKhounlavong turned Lip Loi Creative's two-phase method into a free scored assessment and a 73-page workbook, and his own file records no Playbook sales by April 17, 2026.Brand · 2026 The Triangle Grand AvenueDevelopment lead for a Phoenix broker group on a Grand Avenue creative district: feasibility, parcel research, a consortium pledge and capital last.Development · 2026 Work and seat mapKhounlavong set the seat taxonomy for a map of 33 companies on the rebuilt Common Ground site. The rebuilt site is on staging. It is not live.Brand · 2026 commonground.venturesKhounlavong built and ran the Common Ground site through 2026. He holds 71 of the 72 commits on its main branch, and the other one is his own agent's.Brand · 2026 liefmidtownphx.comKhounlavong rebuilt the Lïef Midtown buyer site to the project brand standard, launched it on its own domain on June 25, 2026, and opened it to search engines on July 1, 2026.Brand · 2026 HighTide CapitalOperations and integration seat at an Arizona trade-services buy-and-build platform: a written buy box, broker mandates, a financing log and a close date.Capital · 2025 to present HighTide Desk ToolsA base-rate tracker, a liability-search checklist, an earnings bridge and an offer-structure method that every HighTide target runs through in order.Capital · 2025 to present XtrataFractional CRO and construction consultant to Xtrata: $48 million of projects bid, a $220 million pipeline, a bid system of record and a parity pitch.Brand · 2025 to present BridgePoint AirAdvisory board seat at a private aviation advisory firm from formation through its sale to a much larger private aviation company in November 2025; the reframe doubled the offer.Capital · 2024 to 2025 Drive for the DreamA docuseries on developmental golfers chasing a tour card: eight golfers and three producing partners signed first, then a move to sponsorship the venture controls.Brand · 2023 to 2025 SQAIRZA golf footwear brand already in pickleball, with its first pickleball shoe in market and its second in development, had real technology and no settled view of who the shoe was for or what the brand stood for in the sport. Khounlavong wrote a four-pillar scope of work and built the diagnostic that put the consumer first, made the case for showing the technology, and drew the tools a more robust line plan runs on, to SQAIRZ's own models and prices.Brand · 2025 The Negotiated Apology ProjectKhounlavong wrote the brand guidelines, redrew the logo and rebuilt the client's talk as a branded presentation between December 2024 and April 2025.Brand · 2024 to 2025 301 W OsbornLÏEF's own conversion of a 1971 Midtown Phoenix office tower, bought for $3.85M, into 22 condominiums, with the permit path locked before the unit count.Development · 2024 to present Lïef MidtownBrand architecture for the adaptive reuse of a 1971 Midtown Phoenix office building into 22 residences, from naming and identity through the buyer experience and a three-tier selections program.Brand · 2024 to present Aycre CapitalKhounlavong built the brand guidelines, carried the investor deck through 15 saved versions and drew three community brands for a Las Vegas fund that did not close near its target.Brand · 2023 to 2024 Kinetic MLKhounlavong built the pitch deck for a sports science and prediction venture across four versions, from a golf pitch in November 2023 to an all-sports pitch in April 2024. The venture has not gone to market.Brand · 2023 to 2024 Luke KwonKhounlavong built a brand strategy, an identity and a sponsor pitch deck for a golf creator in early 2024. It was presented, and the client chose another route.Brand · 2024 Vincent HancockKhounlavong ran discovery with the Olympic skeet champion, wrote the positioning and built the identity through three versions between July and October 2024.Brand · 2024 Phoenix short-term rental launchAdvisor on the business model and launch of a boutique short-term rental management company in Phoenix: one flat fee and the controls it needs.Operating · 2023 to present Aycre CapitalManaging Director of a Las Vegas custom-home fund: sequenced the ask, built a staged pipeline and reached $25M in commitments toward a $50M target.Capital · 2022 to 2023 Jasper BrandsKhounlavong wrote the product and brand brief for a golf apparel line built to give the unsigned golfers of Drive for the Dream an apparel deal, and to launch with the show. The brief runs from the faults of the standard polo to a nine-item assortment and a production calendar.Brand · 2023 Oakley, WM Phoenix OpenRan Oakley's pop-up event space at the WM Phoenix Open in February 2023, with the influencer relationships and a new product launch inside it.Brand · 2023 Lip Loi Creative portfolioBrand identities and decks Lip Loi Creative built under Common Ground's direction, for athletes, a golf venture, a developer and a deep-tech company.Brand · 2022 to present Greensleeves SteakhouseTook over a dark 1892 Redlands landmark for effectively nothing, extended the lease first, rebuilt it around live service, kept it open through COVID, exited in 2022.Operating · 2016 to 2022 IconicA sneaker boutique was about to take its first mall location and needed to know what it stood for. In two days Khounlavong gave it a position, a customer, an assortment and a store format it could take to landlords and backers.Brand · 2022 No Caller IDKhounlavong curated the voice and the design language of the No Caller ID website, and built brand strategy and deck templates for some of its clients. The work came before Lip Loi Creative was a business and was the reason he started it.Brand · 2020 to 2022 Ritz-Carlton Laguna BeachTwo narrow Tellus-era credits: an outdoor patio built for the Ritz-Carlton in Laguna Beach and development advisory on Ritz-Carlton branded residences.Development · 2004 to 2022 Village San JuanTellus Management kept a 446-unit community's maintenance and emergency contract on a board vote and ran it for seven years.Operating · 2015 to 2022 Ink GamesSeed Advisor, Go-to-Market, for an Austin mobile-gaming studio before its first title: the pitch moved onto the team, and the seed closed in 2020.Brand · 2019 to 2020 Nike Sportswear, Los AngelesLed Nike Sportswear in Los Angeles, a $1.2B+ lifestyle business in one of Nike's twelve key cities, where every activation had a P&L and every P&L decision had a brand consequence.Brand · 2018 to 2020 One city, three businesses, one calendarKhounlavong set the Los Angeles calendar of events around each drop, influenced launch timing with Nike's global and North America teams, and worked in concert with Nike Basketball and Jordan Brand so that drops built toward the city's biggest sport and entertainment moments.Operating · 2018 to 2020 Santa Monica houseTellus finished a custom Santa Monica home in 2020 after the crews stopped coming, sorting open work by license or skill and doing the skilled work itself.Development · 2020 Serve the UnderservedKhounlavong made East and South Los Angeles one of the three programs in his Nike Sportswear strategy, with its own doors, product and calendar.Operating · 2019 to 2020 The Fine Game PlanKhounlavong helped curate and build the website for The Fine Game Plan, and refined its branding, color, type and the journey a visitor takes through it.Brand · 2020 City of AthletesKhounlavong was part of the team behind City of Athletes, Nike's position for Los Angeles, and wrote the Nike Sportswear strategy that sat under it. He did not lead the city plan.Brand · 2019 Empower HerKhounlavong wrote the women's program inside his Nike Sportswear strategy for Los Angeles, with a goal of a 50/50 business mix by 2023.Operating · 2019 Nike Sportswear Los Angeles, fiscal 2021 to 2023Khounlavong authored the three year, cross-functional growth plan for Nike Sportswear in Los Angeles, on a planned 16% compound annual growth rate.Operating · 2019 Nike x Stranger Things x BAITOn July 20, 2019, Khounlavong's Los Angeles team staged a sneaker scavenger hunt across San Diego during Comic-Con, with SNKRS, Netflix and BAIT, for the third season of Stranger Things. San Diego was the pre-release. The official launch followed at BAIT on Melrose in Los Angeles on August 13, 2019, the market launch date.Brand · 2019 The February 2019 strategic plan workshopFive months into the Los Angeles seat, Khounlavong held a strategic plan workshop for Nike Sportswear that set four priorities and named the weaknesses of the business in writing.Operating · 2019 Top destinations and trade zonesKhounlavong gave the city's consumer zone map a sportswear orientation: 37 top destinations, three focus areas, and product matched to each by consumer mindset.Operating · 2019 Undefeated and its training programKhounlavong made a partnership with Undefeated, and its Undefeated Action Capabilities Training Program, the lead idea of his Nike Sportswear strategy for Los Angeles.Brand · 2019 What The LA Air Force 1Khounlavong helped spearhead the What The LA Air Force 1 and led its marketplace marketing and retail events. The shoe sold through 100% in minutes.Brand · 2018 to 2019 AXT Axe HausSouthern California's first axe-throwing venue: proved it live, won Costa Mesa's first use permit for the category, and holds on as a long-term play.Operating · 2018 to present Air Max Day By YouKhounlavong programmed the customization offer for Air Max Day 2018 across four models and ran it through the Nike+ member shop, for $216K in demand.Brand · 2018 Born MercurialKhounlavong programmed and launched Born Mercurial, a customization story built on five Mercurial boots from 1998 to 2014, which produced $1.7M in demand, the largest of his must-win projects in fiscal 2018.Brand · 2017 to 2018 Epic React by Run CrewsKhounlavong launched a customizable Epic React designed with five running crews in five countries, and moved its date twice to match product readiness, for $304K in demand in fiscal 2018.Brand · 2018 Fall 2019 line plan frameworkKhounlavong wrote a merchandising framework for fall 2019 that set a revenue target for every tier and story, put the core models on a twelve-month update cycle, and named the styles to cut and add.Operating · 2018 Fiscal 2019 collaboration pipelineKhounlavong programmed the studio tier of the customization line for fiscal 2019, placing each partner in a season with a model, a date and a channel, and recording every move in the concept map.Brand · 2018 Global broadcast and geography calendarKhounlavong built the seasonal broadcast deck, the concept map and the fixed calendar that told Nike's four geographies what the customization line was, when it launched and what it was planned to sell.Operating · 2017 to 2018 LA Clippers Practice FacilityTellus designed and rebuilt the Clippers' practice facility room by room, in phases, with the team in the building the whole way through.Development · 2017 to 2018 LACMATellus Build fabricated and installed an artist's interactive sculpture at LACMA, inside a two-year volunteer owner's representative seat on campus art.Development · 2016 to 2018 LeBron James arrivesIn October 2018 Khounlavong oversaw the teams that welcomed LeBron James to the Lakers on the ground in Los Angeles, including what Foot Locker and Nike Basketball delivered through House of Hoops at LA Live.Brand · 2018 Membership and customization in the line planKhounlavong was named lead of the Nike Direct workstream to build membership and customization into the seasonal planning process, and owned four of its thirteen actions.Operating · 2017 to 2018 NBA Hyperlocal and All the Stars of LAKhounlavong launched a city pack of NBA Air Force 1s through the Nike+ member shop and merchandised a Los Angeles Air Force 1 built around three neighborhoods, a program that produced $558K in demand in fiscal 2018.Brand · 2017 to 2018 NBA by Air Force 1Khounlavong launched the first NBA seasonal program on Nike's customization platform, a team Air Force 1 released in three timed flows across holiday 2017, for $1.3M in demand.Brand · 2017 to 2018 Nike By YouCo-authored the rebrand of NIKEiD to Nike By You and executed the reset of the line behind it, while the seasonal line kept shipping on calendar.Brand · 2017 to 2018 Nike By You merchandising organizationKhounlavong redefined the merchandising function for Nike's customization business after its support organization was eliminated, setting the roles, the gates it owned and the hires it needed.Operating · 2017 to 2018 Nike By You merchandising plan, fiscal 2019 to 2021Khounlavong led a merchandising offsite in June 2018 and turned it into a three-year strategic plan for the function, with priorities by category and a direction for each geography.Operating · 2018 Nike+ member shopKhounlavong modeled, recommended and programmed the product that launched the Nike+ Exclusive Shop in November 2017, then ran its menu month by month, for $5.4M in demand and 7.3M product page visits.Operating · 2017 to 2018 Pendleton winter packsKhounlavong launched the holiday 2017 winter pack in Pendleton wool and debossed leather, followed it with a Pendleton SF Air Force 1 for members, and built the holiday 2018 wool buy himself from sales history, yield and mill minimums.Operating · 2017 to 2018 The pitch for Los Angeles, June 2018This page covers a pitch. Khounlavong wrote it in June 2018 as a candidate for the Los Angeles role, before he held it, and nothing in it is a delivered result.Brand · 2018 ACG by Pendleton and the MowabbA customization launch run as a collaboration: two physical pairs by collector Jay Gordon at Bodega and ComplexCon, then the customization on Nike.com.Brand · 2017 Air VaporMaxKhounlavong ran the North America launch of the Air VaporMax, selecting the doors and building the product flow behind a launch day that sold through 100% on Nike.com men's, at 21 Mercer and at Nordstrom.Brand · 2016 to 2017 Carroll Shelby International, GardenaTellus built Carroll Shelby International's California hub in four phases over four years and won an exemption from Carson's construction freeze.Development · 2013 to 2017 Contractor GorillaAdvisor with an equity position in Contractor Gorilla, a Los Angeles agency for contractors; wrote the search plan that held Tellus on Google's page one for years.Brand · 2014 to 2017 Los Angeles, February 2017Khounlavong conceived and ran a four day trip through Los Angeles for Nike's global running product creators, built around boutiques, run crews and the streets where the city shops.Brand · 2017 Market TravelA repeatable way to bring product teams to the consumer: a mission, a door list by tier, focus groups, then a recap with owners and dates.Operating · 2014 to 2017 N7 and Wings of AmericaKhounlavong led a focus group for Nike Running and N7 with sixteen Native American high school runners, and the session produced three product ideas grounded in what the runners said.Brand · 2017 New York, December 2016Khounlavong led a four-day market trip to New York with North America merchandising, sales and Nike's global running product team, then wrote the recap that turned what runners and retailers said into four priorities with owners and seasons attached.Brand · 2016 to 2017 Nike By You pricing frameworkKhounlavong set a three-tier consumer pricing framework for customized footwear in October 2017, with an upcharge over the regular shoe of $20, $30 or $40 depending on what the consumer could change.Operating · 2017 Nike Men's Running, North AmericaCarried the North America men's running footwear business, more than $1B, and reset its line plan and pricing architecture while the performance running market was shrinking.Brand · 2016 to 2017 Running channel briefsIn Men's Running, Khounlavong asked Nike's global product team for colors and packs made for single channels and single accounts, each with a reason, a flow date and a forecast.Brand · 2016 to 2017 Running pricing architectureIn a shrinking market, Khounlavong rebuilt the price ladder for North America men's running footwear, band by band and channel by channel, and gave every price band one of three instructions.Brand · 2016 to 2017 Sell-through expectations by launch tierKhounlavong gave every shoe in the North America men's running line a planned sell-through window, set by its role in the line and by the channel it was sold in.Brand · 2017 Soft-Story RetrofitsTellus launched a seismic retrofit line for Los Angeles's mandatory ordinance, with PACE financing and a structural engineer inside one offer.Development · 2017 Spring 2018When the spring 2018 men's running line came back from Nike's global review gate 17.8% under target, Khounlavong itemized every gap and built the product, color and pack requests to close it.Brand · 2017 The master visual line planKhounlavong rebuilt the seasonal line plan for North America men's running footwear so that sales teams and retailers could read it, and the template was taken up by other categories.Brand · 2016 to 2017 Zoom Fly and Vaporfly 4%Khounlavong developed the energy launch strategy for the Zoom Fly in North America, laying the Zoom Fly and the Vaporfly 4% across NikeLab, the top tier doors and the inline business for fiscal 2018.Brand · 2017 City Specialty Assortment Rollout StrategyKhounlavong sorted Nike's city specialty and boutique accounts into six groups and laid out, season by season, how each group would move from a shared catalog to an assortment built for it.Brand · 2016 Create the FutureCreate the Future was a Nike-wide reorganization of merchandising. Khounlavong drove it at account level, rewriting the internal material into versions that Finish Line, the city specialty accounts, Shoe Palace and Hibbett Sports could use.Brand · 2015 to 2016 Finish LineIn his first marketplace assignment, Khounlavong worked with planning to sort Finish Line's doors into tiers, wrote a three-year merchandising strategy for the account, and started the door cluster work he carried to every account after it.Brand · 2015 to 2016 Habitat for HumanityA construction partner to Habitat chapters in three Southern California counties for nearly a decade, shifting from surplus material to labor and bid work.Development · 2007 to 2016 Hibbett SportsKhounlavong told Hibbett Sports that with three consumer types it was in essence three different companies, then built Nike's assortment plan around the three profiles the retailer had already defined.Brand · 2016 Nike Marketplace MerchandisingMoved from Basketball to Finish Line, to City Specialty and boutiques, to Hibbett and Shoe Palace inside one fiscal year, and left a door segmentation or a three-year merchandising strategy behind in each seat.Brand · 2015 to 2016 Shoe PalaceKhounlavong started Nike's marketplace merchandising strategy at Shoe Palace, set three door tiers for the chain, and named the muse doors its first assortments would be planned against.Brand · 2016 The Zoom SoldierHeld LeBron's accessible tier at $125 to $130 under a $200 game shoe, and re-imagined the franchise for its tenth year around his true fans.Brand · 2012 to 2016 Athlete focus groupsAcross three market trips in 2014 and 2015, Khounlavong led the footwear part of focus groups with high school and club players in Las Vegas, Los Angeles and Chicago, and wrote up what they said about price, technology and the Hyper line.Brand · 2014 to 2015 Conquer the CoreKhounlavong led a strategy for the lower priced half of North America Basketball footwear in 2015, after three years in which signature shoes grew and everything under $100 shrank.Brand · 2015 Fiscal 2015In his last full year in Basketball, Khounlavong's footwear business beat its plan in all four seasons and passed $500M for the first time, while he recorded that growth was slowing and began the work of a reset.Operating · 2014 to 2015 H.E.E.A.L. Santa BarbaraVolunteer president of a Santa Barbara grief and loss nonprofit, building its outreach, fundraising and board governance around the people who refer families.Operating · 2010 to 2015 Margin toolsKhounlavong built a gross margin evaluation template in his first merchandising year, grew it into a blended margin calculation tool, and used it in seasonal margin reviews that moved prices and forecasts toward the models that earned more.Operating · 2011 to 2015 Net Collectors SocietyKhounlavong wrote the spring 2015 March Madness brief, titled "What The Madness", pioneered the Net Collectors Society pack that came out of it, and planned the pack's second spring before he left the category.Brand · 2014 to 2015 Nike Basketball, North AmericaOwned the four-year roadmap for North America Basketball footwear through the Kobe, LeBron, KD and Kyrie years. The business grew from $322M to $670M and passed $500M for the first time.Brand · 2011 to 2015 Nike Factory Store basketballKhounlavong built a working rhythm with the Nike Factory Store buying team from his first merchandising year, mapped which basketball models would move into factory stores and when, and saw the channel's basketball footwear grow 9% in spring 2015.Operating · 2011 to 2015 Shelby American Las VegasOwner's rep and construction manager for Shelby American's Las Vegas move, run trade-direct where Tellus held no license; opened on schedule in March 2015.Development · 2014 to 2015 Signature 2.0After four years of growth, signature basketball sell-through was slowing as prices rose. He wrote the five-step reset, and a companion plan for everything under $120.Brand · 2015 Signature Launch CalendarKhounlavong built a launch calendar for signature basketball footwear in October 2011 and kept it current through 72 versions, until the week he handed the category over in October 2015.Operating · 2011 to 2015 Signature PlaybookKhounlavong conceived the Signature Playbook, a single shared tool and a Monday meeting that consolidated the tools each function used, and developed a visual line plan organized around sport, retail and brand moments.Operating · 2013 to 2015 Sporting goods strategyKhounlavong captained the footwear team on a January 2015 market trip to Dallas, then wrote the footwear case for making Nike Basketball a year round destination in sporting goods.Brand · 2015 Sublime MedicalFractional COO for a three-practice dermatology group: traced a collections problem to stale billing codes, and insurance billing rose 42 percent.Operating · 2015 The Kill ZoneKhounlavong made the mid price band of performance basketball footwear a stated goal in fiscal 2013 and grew it 31% that year, then kept asking product teams to fill the band as signature prices climbed above it.Brand · 2011 to 2015 Three year line planKhounlavong created the three year line plan framework for North America Basketball in November 2013 and kept it as a working document through at least twelve versions, until he left the category in 2015.Operating · 2013 to 2015 Amplify BasketballKhounlavong co-led the Amplify Basketball work for North America with his Nike Sportswear counterpart, and in fiscal 2013 piloted "Basketball by Nike", a single cross category assortment and message, with key retailers.Brand · 2011 to 2014 Fiscal 2014In fiscal 2014 Khounlavong grew North America Basketball footwear revenue 17.1%, raised gross margin 230 basis points, held inventory flat and cut the cancel rate by a third.Operating · 2013 to 2014 Air Visi Pro IIIIn his first merchandising year Khounlavong influenced Nike's global product team on the Air Visi Pro III, an entry price basketball shoe, and in October 2012 it was the top selling performance basketball model in the United States by retail dollars.Brand · 2011 to 2013 Fiscal 2013In his second year as the footwear merchant for North America Basketball, Khounlavong grew footwear revenue 15%, raised margin and market share, and did it with fewer styles than the year before.Operating · 2012 to 2013 LeBron XKhounlavong held the footwear merchandising seat for the LeBron X launch in holiday 2012, planned it by colorway on his launch calendar, and wrote a quick strike brief that sized the season at 30% above the year before.Brand · 2012 to 2013 Los Angeles SalesLead Nike Sportswear representative in the second largest market in the country, carrying Shiekh and WSS through a championship year and the 2011 All-Star Game.Brand · 2010 to 2011 NBA All-Star 2011 in Los AngelesKhounlavong built the West Territory's product distribution plan for the 2011 NBA All-Star Game in Los Angeles, and boutique sell-through averaged 67.4% across nine doors.Brand · 2010 to 2011 Save the World AirA consulting seat at a small public pipeline-flow technology company in Santa Barbara, around 2011: testing a hard claim from close range.Capital · 2011 ShiekhKhounlavong wrote the three-year plan for Shiekh while its bookings were falling, built an open to buy plan with the retailer, and owned the work to align its assortment with Nike's key categories.Brand · 2010 to 2011 WSSKhounlavong wrote the fiscal 2012 to 2014 plan for WSS, asked Nike to raise the level of its best doors, and tied a South Gate homecoming event back to the stores.Brand · 2010 to 2011 Midwest BoutiquesRe-mapped Nike Sportswear across Chicago, Detroit, Minneapolis, Milwaukee and Cleveland, door by door, and gave each door a level of distribution it had earned.Brand · 2009 to 2010 Next Urban GearKhounlavong wrote a strategic plan for Next Urban Gear in Ohio, one of four account plans he wrote and communicated in fiscal 2010.Brand · 2009 to 2010 Six Points, ChicagoAs the boutique account executive in Chicago, led the commerce and marketplace side of Six Points, the Central Region's first Nike energy space, opened with St. Alfred for the 2010 World Cup.Brand · 2009 to 2010 Three new boutique doorsKhounlavong opened Phenom in Minneapolis and Pogo outside Detroit, and filed to open Haberdash in Chicago, each to fill a gap he had found in the market.Brand · 2009 to 2010 Dunham's football cleatsKhounlavong took Nike's share of football cleats at Dunham's from 45% in July 2006 to 65% by fiscal 2009, and read Under Armour's arrival in the category from the shelf.Operating · 2006 to 2009 Electronic orderingKhounlavong moved MC Sports and Dunham's onto electronic order entry, Nike.net and shared retail data, after starting the same work with his first accounts in 2004.Operating · 2004 to 2009 MC SportsKhounlavong built a stock to sales plan with MC Sports, got the retailer to share its numbers on a schedule, and made joint planning the way the account was run.Operating · 2004 to 2009 MC Sports team basketballKhounlavong proposed a team basketball program to MC Sports, a retailer that was losing the business to local team dealers, and grew it season over season.Operating · 2006 to 2009 Midwest Sporting Goods retailersEight months into Nike, took the lead seat on MC Sports and Dunham's, two of the Central territory's largest sporting goods accounts, and built mutual stock-to-sales plans with both, so the seasonal buys came from a plan the retailer and Nike had made together.Operating · 2004 to 2009 The Football Planning ToolKhounlavong wrote a category planning workbook for football with a user guide for other reps, and built the seasonal forms that the Dunham's buyers came to plan from.Operating · 2005 to 2009 Greensburg, KansasAfter an EF5 tornado, national supplier partnerships sold as on-camera category slots delivered more than $30 million in donated green materials.Development · 2007 to 2008 Asian American Heritage MonthKhounlavong led the team that staged an Asian American Heritage Month open house at Nike's Chicago showroom in May 2007, and hosted it from the stage.Operating · 2007 Joga Bonito in MichiganKhounlavong worked the Joga Bonito futsal events staged with Dunham's and MC Sports in spring 2006, and turned them into a recap of who came, what they tried on and what it meant for each account.Brand · 2006 The Hot Bag and Quick Facts mailersIn his first year at Nike, Khounlavong used mailers to teach retail math to his retailers and to sell accessories into Cleveland, and recorded the result against his own goal.Operating · 2004 to 2005 CDWBetween Medline and Nike, Khounlavong sold technology for CDW in Chicago, carrying 125 accounts and more than $15M in revenue, up 5% on the prior year.Operating · 2002 to 2004 MedlineBefore Nike, Khounlavong sold medical supplies to an 18-facility hospital system from Memphis, and produced two separate results: $20M through contract adoption and about 11% growth through a pain management plan.Operating · 1999 to 2002 The Finish LineKhounlavong started at The Finish Line at 16, became an assistant manager in Lexington, and helped grow annual store volume from $3M to $5M.Operating · 1993 to 1999 Surrogacy Consulting StartupAdvised an unnamed surrogacy startup on its first customer, a state-by-state rollout, and where AI can cut surrogacy and IVF paperwork costs.Operating · Recent

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