What it is
Common Ground and its ventures each have a public channel. One person approves what goes out. The system had to let that one person run several brands on a repeating weekly rhythm.
This was internal work. It was not sold to a client. Most of what it produced was drafted and never posted, and this page says so in its results.
What Khounlavong did
- Started a weekly rhythm on March 2, 2026, with a weekly pack of drafts for each brand.
- Set the cadence on May 2, 2026 by how mature each brand was: three posts a week, Tuesday to Thursday, for Common Ground, Lïef Development, APEXX AI and Fluidmapper, and one or two a week for brands still before launch.
- Set the production model: one carousel on Tuesday, and two single posts drawn from it on Wednesday and Thursday.
- Set the channel rule for LinkedIn: principals post from their own accounts and the company page reshares.
- Ruled that he does not speak as Common Ground on his own LinkedIn. His own page is anchored to Lip Loi Creative.
- Limited Instagram to the brands where it fits.
- Approved a Common Ground program for the second quarter of 2026: 13 weeks and 39 pieces, one carousel and two image posts a week.
- Built carousel templates for Common Ground, APEXX AI and Lïef.
- Owns the social media procedure of May 12, 2026, which sets out who originates, who reviews and where the work runs.
Results
- The program was largely not published. A log of April 27, 2026 records that the three quarterly programs sat ready and none had been loaded for posting.
- The scheduling tool last sent original content on March 17 to 19, 2026. One Common Ground reshare on July 13, 2026 was the only later activity recorded.
- A weekly recap in late April 2026 recorded 32 impressions for the week.
- Weekly packs of drafts were still produced through July 23, 2026.
- The program's draft copy contains performance claims that no document supports. They are draft marketing copy, and none is repeated here.
At a glance
| Project type | Content system and posting plan |
|---|---|
| Industry | Operating partners and advisory |
| Seat | Principal, Brand, Product and Merchandising |
| Ran through | Common Ground |
| Dates | March 2026 to July 2026 |
| Worked with | Drafts were produced by AI sessions and scheduled tasks under his direction. Alex Prince manages posting for his own firm. |
| Related pages | Jimmy Khounlavong, Common Ground, Brand standards |
| Principal | Jimmy Khounlavong |