Jimmy Khounlavong

Overview

Jimmy Khounlavong is a brand architect and product strategist with 27 years across brand, sales, and product, from the sales floor to the boardroom. At Common Ground he is co-founder, CMO, and the Brand & Product Strategy principal.

Khounlavong spent 16 years at Nike, rising from the sales floor to General Manager of Nike Sportswear Los Angeles. There he led brand development across the LeBron, Kobe, KD, and Kyrie signature lines, with over $500M in signature product and $1.2B in total revenue across Los Angeles.

He is the founder of Lip Loi Creative, a brand strategy and go-to-market studio whose operating line is “Creating Brands That Fund.” He also mentors founders through ACEL (Asian Corporate & Entrepreneur Leaders) in Phoenix.

At a glance