Overview
Lip Loi Creative is a brand strategy and go-to-market studio founded by Jimmy Khounlavong, Common Ground’s Brand principal. Its operating line is “Creating Brands That Fund”: the studio helps founders build investment-ready brands by validating the business model before scaling or raising capital.
The work spans brand and business audits, market reality validation (pressure-testing ideas against real buyers), and fundability strategy that turns market insight into an investor-ready narrative. The studio also publishes The Fundable Founder Playbook and a free founder assessment.
The team’s background includes over 16 years inside Nike and work spanning the Ritz-Carlton, Discovery Channel, and Forbes. Lip Loi’s client roster includes much of the Common Ground portfolio, among them APEXX AI, Lïef Development, Jasper, and Prince Capital. Founded in December 2019, it has been part of the Common Ground collective since April 2023.
Work on record
At a glance
| Category | Ventures |
|---|---|
| Common Ground role | Principal |
| Founded | December 2019 |
| Part of Common Ground since | April 2023 |
| Founded by | Jimmy Khounlavong |
| Website | liploicreative.com |
| Data room | Lip Loi Creative data room |