What it is
Oakley took a pop-up event space at the WM Phoenix Open in February 2023.
What Lip Loi Creative did
- Oversaw the pop-up event space.
- Managed the relationships with the social media influencers. The metrics were not his responsibility.
- Ran a new product launch through the activation.
At a glance
| Project type | Event activation and product launch |
|---|---|
| Industry | Performance eyewear and apparel |
| Seat | Activation lead |
| Ran through | Lip Loi Creative |
| Dates | February 2023 |
| Location | Scottsdale, Arizona |
| Related pages | Jimmy Khounlavong, Lip Loi Creative |
| Principal | Jimmy Khounlavong |