What it is
Fluidmapper is a Montreal company that measures fluid flow inside industrial reactors and mixing vessels. Its founder and chief executive wrote the source material: the website comments, the terms, the case studies, the 53 questions and answers and the workshop deck.
The company had strong science and no brand. The brand standard records that two competing visual identities existed in its category and that neither was winning trust. The work was handed over on February 24, 2026 as "Website, Sales Deck & Pitch Materials". Khounlavong ran the brand strategy review the next day.
The brand documents name Fluidmapper as a client of Lip Loi Creative, his studio, with Common Ground as the relationship layer. The Common Ground wiki credits the work to Common Ground.
What Khounlavong did
- Built the brand system: the position "measured hydrodynamic intelligence", the tagline "Stop Guessing. Start Measuring.", three pillars (certainty, speed, economics), a palette led by deep navy, teal and cyan, a three-font type system and a logo system built on a grid of squares and circles. He chose the colors, selected the typefaces and built the logo himself in Adobe tools. A changelog of May 6, 2026 records that he built the brand center and the brand standard.
- Filed the logo package, 18 files dated May 11, 2026, in the shared brand assets drive.
- Designed and built fluidmapper.com. All 30 commits in the repository are his, from February 28, 2026 to September 25, 2026.
- Turned the site around on June 29, 2026, after a trade show: an About page, a social section and content edits from the client, with a rollback record and a before and after document.
- Added a page of 53 questions and answers and four audience pages, for equipment makers, engineering, simulation and AI, on July 6, 2026.
- Took the pricing page offline on July 7, 2026 and kept it in the repository so it can return.
- Wrote print specifications for a retractable banner and a table topper in May 2026, and produced a booking QR code.
- Built four audience flyers himself in Keynote in July 2026, through revision rounds with the founder and a colleague on the client side.
- Aligned with the founder on July 10, 2026 to keep the AI infrastructure story on the AI segment and seed it lightly across the rest of the site.
Results
- fluidmapper.com is live.
- The site graded A in the search and AI readiness audit of July 17, 2026, the highest grade of the 13 properties audited.
- Four flyers, one per audience, were delivered by July 30, 2026.
- Since the brand launched, the company has reported new contracts and a program membership, per the Common Ground record.
External links
- Official website: Fluidmapper
- Public data room: Fluidmapper data room
At a glance
| Project type | Brand system, website and sales materials |
|---|---|
| Industry | Industrial measurement and deep tech |
| Seat | Principal, Brand, Product and Merchandising |
| Ran through | Common Ground |
| Dates | February 2026 to present |
| Location | Client in Montreal, Canada |
| Worked with | The founder wrote the source material. Jesse Fowler leads the client relationship and the go-to-market, with direction and comments on the collateral. Khounlavong, the brand identity and strategy, the collateral and the site. |
| Related pages | Jimmy Khounlavong, Common Ground, Fluidmapper, Fluidmapper datasets gate, Brand standards |
| Official website | Fluidmapper |
| Public data room | Fluidmapper data room |
| Principal | Jimmy Khounlavong |