What it is
A B2B software company needed its whole go-to-market built: what it stands for, the site that says it, the content that keeps it found and the outreach and paid traffic that bring people in.
The decision
Zen Aegis took the whole go-to-market on as one retainer, positioning through paid traffic, and ran the pieces together for five months.
What Zen Aegis did
- Wrote the positioning.
- Built the website and a database-backed blog system.
- Ran search engine optimization in four phases.
- Built a LinkedIn content program and more than 15 outreach sequences.
- Ran Google Ads, set the Reddit Ads strategy and built the post-trial nurture.
Results
- 6,048 sessions and 5,572 users in 130 days, at a 75 percent engagement rate.
- Paid traffic engaged at 99.4 percent across 2,557 sessions.
- Peak month: 3,228 sessions, up 139 percent on the month before.
At a glance
| Project type | Go-to-market build |
|---|---|
| Industry | B2B software |
| Seat | Founder, Zen Aegis |
| Ran through | Zen Aegis |
| Dates | 2026 |
| Duration | Five-month retainer |
| Related pages | Zen Aegis |
| Credits | Common Ground Robby Prochnow, Founder, Zen Aegis: ran the go-to-market build |