Overview
Prince Capital is a private investment advisory firm founded by Alex Prince, Common Ground’s Capital & Investment principal and CFO.
Within the Common Ground ecosystem, capital work sits under Prince Capital. Advisory and operating work stays with the group; securities are offered through Finalis Securities LLC, Member FINRA/SIPC, a separate and unaffiliated firm. Prince Capital is not a registered broker-dealer. Prince Capital has been a principal holding in the portfolio since 2023.
Prince Capital is a sister company of Common Ground; Jesse Fowler serves as its fractional CRO. The firm’s own engagements, deal stories and Alex Prince’s career are written up on the Prince Capital wiki.
Work on record
PC AnalyticsA Prince Capital company that runs a practice group's growth as one program: off-market acquisitions, recruiting, data rooms, diligence and pipeline tracking.Capital · 2026 to present
Jason ScottGo-to-market and raise advisory for a luxury menswear brand: the plan rebuilt from the door up showed a $7 million raise would run dry in year three.Capital · 2025 to 2026
Medical device US entryDiligence, a data room and a go-to-market plan for an Irish medical-device company's US entry; five findings surfaced before any investor saw a page.Capital · 2026
HighTide CapitalOperations and integration seat at an Arizona trade-services buy-and-build platform: a written buy box, broker mandates, a financing log and a close date.Capital · 2025 to present
Aycre CapitalManaging Director of a Las Vegas custom-home fund: sequenced the ask, built a staged pipeline and reached $25M in commitments toward a $50M target.Capital · 2022 to 2023
Ink GamesSeed Advisor, Go-to-Market, for an Austin mobile-gaming studio before its first title: the pitch moved onto the team, and the seed closed in 2020.Brand · 2019 to 2020
At a glance
| Category | Ventures · Capital |
|---|---|
| Common Ground role | Principal |
| In the portfolio since | 2023 |
| Founded by | Alex Prince |
| Regulatory posture | Not a registered broker-dealer; securities offered through Finalis Securities LLC, Member FINRA/SIPC (separate, unaffiliated). Founder is a registered representative (Series 7 and 63) |
| Website | theprincecg.com |
| Prince Capital wiki | prince-capital-wiki.vercel.app |