Updated September 2026

A phrase from a high school basketball coach stuck with me long after high school ended, and over the decades I had to decide whether to chase big, visible wins or build a habit of small, unglamorous daily reps. I adopted make yourself a little better each day as my life thesis, and I've run every venture, the first sales job, Tellus, Common Ground, Kanopi, on the belief that outcomes are downstream of daily practice, not the other way around. Overnight success stories are lies. The operators I actually respect all have decades of unglamorous daily reps behind the moment other people call luck, and the word little is the load bearing part. Small reps, repeated, are what make compounding inevitable. The thesis became the root of every operating rule in my life and businesses, how I train, how I build companies, how I evaluate the people I work with, and I lose interest fast in anyone who can't answer what they do every day that other people don't. The only thing you actually control is whether you got a little better today. Everything else is downstream. I built my whole adult operating philosophy on a phrase someone else gave me once, then made it fully mine by living it for decades.

About this story

Whenhigh school through present
Kind of storyTeaching moment
The workKanopi
Told byJesse Fowler, in his own voice
Full recordThe story in Jesse Fowler's own record
CreditCreated by Common Ground