Carroll Shelby International came to us about four months before its annual car show at the Gardena site, and they wanted the store open for it.
The show date was the only date that mattered, so we raced the build-out to it.
Filling a Shelby store with product was the easy part. The name is on so many things. The hard part was the build, so all the planning went there.
It was a race. We had the build-out done in 60 days, start to finish, before the show.
When the client's date is set by an event, the schedule is the product, and every decision sits behind the date.