Updated September 2026

Xtrata's broker asked me to bid the shell for a 6-plex project for one of their clients, and the scope shifted twice before I could finalize a number.

After I sent her the finished shell bid, I asked her to hold off passing it to the client for a few days so I could speak with the client directly first.

Once a number reaches a client filtered through someone else's framing, you lose control over how it's read. Getting to the client myself first meant the number would land the way I actually intended it, not the way it got relayed.

That shell bid became the structural reference for the townhome project's build.

Control how your number reaches the client, not just what the number says.

Protecting the broker relationship, still saying yes to her request, while protecting my own read of the end client, that's a small daily balancing act. It doesn't resolve itself into a rule.

About this story

When2026
Kind of storyInsider truth
The workXtrata
Told byJesse Fowler, in his own voice
Full recordThe story in Jesse Fowler's own record
CreditCreated by Common Ground